McDonald's Way Of Increasing Sales

Giselle Cruz Cardoza

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As a result of the introduction of their new "Adult Happy Meals" and “Boo Buckets'', McDonald's sales have been soaring in October. This is a very deliberate marketing strategy that focuses more on appealing to older customers by making them feel "nostalgic." The actual name of the adult happy meal is the Cactus Plant Flea Market Box, which includes a Big Mac or 10-piece nuggets, fries, a drink, and of course a toy. As anticipated, a large number of locations swiftly sold out within a short period of time, but McDonald's did not stop there. The Halloween Boo Buckets were then made available soon after which are simply happy meals but come in a Halloween bucket. Their sales seemed to increase by over 37% in comparison to the same period in the previous year. The pandemic is slowly becoming a thing of the past, and people will continue their pre-pandemic traditions, and Halloween is expected to become a great hit this year.